Welcome to Xcel Shooting Sports (“Xcel,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from xcelshooting.com or interact with our services.
1. What Personal Information We Collect
We may collect the following categories of information:
Identity information (e.g., name, date of birth if required for age verification).
Contact information (e.g., email address, phone number, billing and shipping address).
Account information (e.g., login credentials, purchase history, saved preferences).
Payment information (e.g., card details processed via our payment provider, and related billing details). We do not store full card numbers on our servers.
Device and usage information (e.g., IP address, browser type, device type, pages viewed, and interactions on our site).
Communications (e.g., emails, chat messages, support tickets, and form submissions).
SMS consent data (e.g., your phone number and your explicit consent status if you opt in to receive text messages).
2. How We Use Personal Information
We use personal information to:
Process and fulfill orders, returns, and exchanges.
Provide customer support and respond to inquiries.
Process payments and protect against fraudulent transactions.
Send transactional communications (order confirmations, shipping updates, and service notices).
Send marketing communications if you have opted in (you can opt out at any time).
Improve and personalize our website and product offerings (including analytics and performance monitoring).
Comply with legal, tax, and regulatory obligations.
3. Who We Share Personal Information With
We may share information with:
Service providers that help us operate our business (e.g., payment processors, fraud prevention, shipping carriers, email/SMS platforms, web hosting, analytics, and customer support tools).
Authorities or legal requests when required by law or to protect our rights or users’ safety.
Business transfers in connection with a merger, acquisition, or sale of assets, where your information may be transferred to a successor entity.
Note: See Section 4 for our SMS consent policy.
4. SMS Consent
We send SMS/text messages only if you explicitly opt in and provide your phone number.
SMS consent is not shared with third parties or affiliates.
You can opt out at any time by replying “STOP” to our messages, or by contacting us using the details below.
Message and data rates may apply. Message frequency varies.
5. Data Retention
We retain personal information only as long as necessary for the purposes described in this Policy, to comply with our legal obligations, resolve disputes, and enforce agreements. When no longer needed, we will delete or anonymize the information in a secure manner.
6. Your Privacy Rights
Depending on your location, you may have rights to:
Access the personal information we hold about you.
Request correction or deletion of your information.
Object to or restrict certain processing activities.
Withdraw consent (including SMS/marketing) at any time.
To exercise your rights, please contact us using the information below. We may need to verify your identity before fulfilling certain requests.
7. Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Children’s Privacy
Our website and services are not intended for children under the age of 13 (or other age as required by law). We do not knowingly collect personal information from children under that age. If we become aware of such collection, we will delete the information promptly.
9. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for legal, operational, or regulatory reasons. When we post changes, we will update the “Last updated” date above and may provide additional notice as required.